Privacy Policy

 PRIVACY POLICY

Effective Date: 03/04/2016

Last Updated: 03/04/2026

Ronnie LuLee (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase products, participate in brand events, submit casting materials, or engage with us via social media, SMS, or email.

By using our services, you agree to the terms of this Privacy Policy.

1. INFORMATION WE COLLECT

A. Personal Information

We may collect:

• Full name
• Email address
• Phone number
• Billing and shipping address
• Payment information (processed securely by third-party payment providers)
• Account login details (if applicable)

B. Commercial Information

• Order history
• Product preferences
• Drop participation
• Purchase behavior

C. Marketing & Communications Information

• Email subscription details
• SMS opt-in information
• Event registrations
• Brand collaboration inquiries

D. Casting & Model Submission Information

If you submit for casting, collaborations, or modeling opportunities, we may collect:

• Photos and videos
• Measurements
• Social media handles
• Portfolio links
• Contact details
• Demographic information voluntarily provided

Submission of casting materials constitutes consent for review and internal evaluation purposes. Additional written consent will be required before public use of images.

E. Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address
• Device type
• Browser type
• Pages visited
• Time spent on pages
• Referring website
• Cookies and tracking data

2. HOW WE USE YOUR INFORMATION

We use collected information to:

• Process and fulfill orders
• Manage product drops and limited releases
• Send order confirmations and shipping updates
• Communicate about promotions and launches
• Deliver SMS marketing (with express consent)
• Evaluate casting submissions
• Improve website performance and user experience
• Detect fraud and maintain security
• Comply with legal obligations

We will never sell your personal information.

3. SMS MARKETING COMPLIANCE

By opting into SMS marketing:

• You consent to receive recurring automated promotional messages.
• Consent is not a condition of purchase.
• Message and data rates may apply.
• You may opt out at any time by replying STOP.

We maintain records of consent as required by applicable law.

4. HOW WE SHARE INFORMATION

We may share personal information with trusted third parties only when necessary:

• Payment processors
• Shipping carriers
• Email marketing providers
• SMS platforms
• Website hosting providers
• Analytics providers
• Legal authorities when required by law

All third-party providers are contractually required to protect your data.

5. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to:

• Improve website functionality
• Analyze site traffic
• Personalize your experience
• Deliver targeted advertising

You may disable cookies through your browser settings. Disabling cookies may affect site functionality.

6. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have the right to:

• Request access to personal information we collect
• Request deletion of your personal information
• Correct inaccurate personal information
• Opt out of the sharing of personal data for advertising purposes
• Limit use of sensitive personal information

To exercise your rights, contact:

[Insert Email Address]

We will verify your identity before processing requests.

We do not sell personal information as defined under California law.

7. INTERNATIONAL USERS (GDPR-STYLE RIGHTS)

If you are located outside the United States, including the European Economic Area (EEA), you may have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to processing
• Request data portability

Our legal basis for processing includes:

• Consent
• Contract performance
• Legal compliance
• Legitimate business interests

8. DATA RETENTION

We retain personal information only as long as necessary to:

• Fulfill orders
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Casting submissions may be retained for future consideration unless deletion is requested.

9. DATA SECURITY

We implement commercially reasonable safeguards to protect your data. However, no online system is 100% secure. You provide information at your own risk.

10. CHILDREN’S PRIVACY

Our services are not directed toward individuals under 13 years of age. We do not knowingly collect personal information from children under 13.

11. THIRD-PARTY LINKS

Our website and social media may contain links to third-party websites. We are not responsible for their privacy practices.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy at any time. Updates will be posted with a revised “Last Updated” date.

13. CONTACT US

For privacy-related questions or to exercise your rights, contact:

Ronnie LuLee

Ronnie.LuLee@Ronnielulee.com